# Increase in New Business Deal Value

## ROI on new business sales

## ROI on Upsell Opportunities

# CASE STUDY

# Scaling Gratitude   Across the Business

[download the case study](https://go.thnks.com/hubfs/Case%20Study%20Downloads/Thnks_AdRoll%20Case%20Study.pdf)

AdRoll is an ecommerce marketing platform that allows brands and their marketing professionals to create display ad campaigns that place ads on websites across the Internet.

**Industry**  
Digital Marketing

**Company Size**  
501 - 1,000 Employees

**Website**  
[adroll.com](https://www.adroll.com/)

**Joined Thnks**  
March 2018

**Thnks Solutions**  
Sales Marketing

## Use Cases

1. **Solidify relationships**  
   Solidify relationships with current customer base to drive retention

2. **Increase the conversion rate**  
   Increase the conversion rate of outreach to book more new business sales meetings

3. **Cross & upsell**  
   Cross & upsell existing clients to increase customer lifetime value

## Scaling Gratitude Across the Business

AdRoll understood the power that gratitude provides in a business setting. However, with over 37,000 customers and counting, AdRoll needed a way to empower their sales team of over 100-strong to use gratitude to drive business results.

By partnering with Thnks, each sales representative and account manager can send personalized gestures of appreciation to their prospects and clients, while allowing management to control budgets and report on the true business impact.

The simplicity of the platform allowed AdRoll to avoid the headaches of inventory, address verification, and lengthy trainings, to quickly and effectively roll out a scaled gratitude solution.

## After Partnering with Thnks

- **62%**  
- **8x**  
- **13.9x**

You read the case studies, now become one.

Join these awesome teams who use Thnks to generate real connections with their prospects and customers.

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